About Stocksmith
Built for businesses
that make things.
Stocksmith is inventory and manufacturing software for small-batch product businesses — the companies turning raw materials into finished goods, running production batches, managing BOMs, and selling across multiple channels.
From the team behind Craftybase, with over a decade building for businesses that manufacture.
Why we built this
There's a gap in the market that nobody talks about. General inventory tools treat everything as items to count — they don't understand bills of materials, production runs, or the way manufacturing businesses actually work. Enterprise MRP systems understand all of that, but they're built for factories with 50 people and a dedicated IT team.
In the middle are thousands of product businesses: cosmetics brands, food producers, supplement companies, bakeries, pet product manufacturers. They're making real things in batches from raw materials. They have employees. They sell on Shopify, wholesale through Faire, sometimes Amazon. Their inventory is genuinely complex — materials, components, finished goods, multiple channels, supplier lead times.
These businesses weren't being served. They were stitching together QuickBooks and a Google Sheet, losing track of stock between orders, discovering their best-selling product had been unprofitable for months, and running out of materials in the middle of a production run because no one was watching the right numbers.
Stocksmith is built for them.
By the numbers
- 1,800+
- product businesses worldwide
- 10+
- years building for manufacturers
- 4.62
- out of 5 on Capterra (241 reviews)
- 100%
- bootstrapped & profitable
"50 spreadsheets and two employees all wrapped up into one easy to use platform."
Where we came from
We've been building inventory software for product businesses since 2013. Craftybase started as software for handmade sellers — helping solo makers on Etsy understand their costs, track materials, and get through tax time without a spreadsheet breakdown.
Over time, something became clear: a significant part of our customer base wasn't really hobbyist crafters at all. They were proper product businesses — formal LLCs, $100K+ in revenue, employees in the workshop, selling wholesale through Faire alongside their Shopify store. They were using Craftybase because nothing else fit their actual workflow, but the brand positioning didn't match the business they'd built.
Stocksmith is the natural evolution. Same core product. Same team. The same decade of learning what makes manufacturing inventory tracking actually work for small businesses. But built and positioned specifically for businesses at operational scale — where inventory chaos has real consequences, and "I'll figure it out later" is no longer an option.
The legal entity has always been Stocksmith Pty Ltd. We're just making the brand match the business we actually built.
What we believe
Inventory discipline can't wait
Most advice tells small manufacturers to worry about proper inventory tracking once they're "big enough." We think that's exactly backwards. The businesses that build the discipline early are the ones that scale with confidence, not the ones discovering three years in that they've been underpricing their best-selling SKU.
Accurate BOMs aren't optional
Inaccurate bills of materials aren't just an accounting problem. They mean every decision you make — pricing, reorder quantities, which products to push — is built on fiction. Getting your batch costs right from the start is how you build a product business that actually makes money.
Operations-first, not accounting-first
Most software for small businesses starts from accounting — invoices, expenses, P&L. Stocksmith starts from manufacturing: buy materials, build BOMs, run production, sell across channels. The financial reporting is a consequence of getting the operational data right, not the other way around.
Who we are
A small, bootstrapped team based in Newcastle, Australia. No venture funding, no growth-at-all-costs pressure — just a decade of building software for businesses that manufacture things.
Nicole Pascoe
Co-Founder — Product & Customer
Nicole leads product strategy and is the voice behind Stocksmith's customer research. Former front-end UX developer at the BBC, ASOS, and Universal Music. She's answered more product business support tickets than she can count — which is why the product is shaped around the actual problems, not hypothetical ones.
Nathan Hawes
Co-Founder — Engineering
Nathan handles the technical architecture behind everything Stocksmith does. An experienced Ruby on Rails developer with a background at The Times and Universal Music, he's spent the past decade making sure the system that tracks your inventory actually works — at scale, reliably, without drama.
We've been profitable since early on, which means our incentives are aligned with our customers' — we succeed when product businesses succeed, not when we hit an investor's quarterly target. We build Stocksmith because the gap between "too simple" and "too complex" is real, and product businesses shouldn't have to choose between a tool that doesn't fit their workflow and an enterprise system they don't need.
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